WTS? — The ‘Wilmore Funeral Home’ Viral Marketing Stunt

Brett Pucino
3 min readSep 25, 2021
Image sourced from NowThis via Booneoakley

I am usually against gimmicky ad-agency stunts, but god damn, this was absolutely brilliant.

It seems as the Tweet below was what really kicked off the virality:

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Brett Pucino

#Ghostwriter for CEOs, startup founders, & service-based business owners.